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More Store Traffic

GOAL

Store Traffic – ROI Measurement

IDEA

Drive more people in temporary stores with a “mistery win”

During the A3 Sportback launch, Audi wanted to attract more customers to the 8 temporary stores.

We provided Audi with 3 special numbers to integrate on print and online ads of the marketing campaign that was already running.

the call to action was right to the point: Ring this free number to win a safe driving course!

Enticed by the prize, participants received a text message inviting them to go the nearest temporary store to find out if they had won. When customers were in store, sales rep could access a simple CRM to find out if he had won and collect more data about him.

Audi plus

The target audience response exceeded expectations, marking an astounding +94% store visits.